If you haven’t strategized a mobile marketing plan, you have lost a lot of sales and revenue. Yes this era where mobile phones have become a necessity, the marketers are targeting the new way to increase sales, through mobile marketing. The mobiles seemed to have risen as the most powerful tool for communication.
Whereabouts on Mobile marketing
It necessarily aims at promoting of products or services by reaching onto the smartphones or cell phones. These promotional activities can be in the form of text, graphics, messages and so forth.
The use of various mobile marketing channels is used so that an interactive marketing may take place. Some of the channels used are –
- Location-based service (LBS)
- Augmented reality
- 2D barcodes
- GPS messaging
These newly-arrived channels are critical-to-utilize for everyone; especially if you are seeking to boost the customer engagement for your organization. Gone are those days when only SMS marketing was sufficient, but that’s not the case today. So, we are going to discuss what else can be done to achieve higher conversion rate through mobile marketing.
Introduction of mobile marketing
The baseline of using mobile marketing is the growing number of mobile users. With the ever increasing usage of mobiles is the developing apps and advertisement for mobile platforms. It is a platform that can reach miles away and remotest of places.
Even when a user is standing at the bus stop for the bus to arrive, scrolling down the website for online shopping excites them. Most of them have full carts and become a regular customer.
Reaching the target audiences
Social media- One of the significant roles played by social media towards mobile marketing is vast. Today the use of social media is hiking. Facebook, Twitter, Instagram, Reddit, Quora etc. are some of the social platforms where most of the users are busy. It is here tapping them can help a business reach its target audience.
SMS messaging- Opening of a new branch, offers and discounts, surveys, invitation are done through SMS messaging. It is the standard mode of delivery. It is sure to reach the user and some time or the other the shopper is bound to have a look at it.
Display-based campaigns- This way of targeting audience will need experts help as they will guide you will target CPA goal, the budget and the flow of the campaign.
Mobile Banner Ads- These is pop up ads that a user may see when he is browsing the internet, or playing games or viewing the emails.
Mobile surveys- It is the smart way of mobile marketing where the potential customer is not aware that he is a part of the game and yet he is. So what do you do here? You ask your customers to give information on the set of questions (it could be only three questions). In this way, you gather information about the user, and it helps to reach the target thereof, resulting in increased sales.
Wrap Up!
No doubt mobile marketing consists of ads that come on smartphones and other mobile devices. The formats may be different, the styling may be different, but the bottom line is it aids in revenue generation. Isn’t what your ultimate goal is?