Mobile marketing has always been crucial for wise businessmen, are you among them?
We hope you are!
But, it’s not only about sending a few SMSs and a bit of social media marketing. You need to learn about the latest mobile marketing tactics such as Beacons and a lot more before you think of becoming the front-runner of the market. Mobile advertising has the digital marketing to another level.
The shape of advertising is changing every day. The banner ads no more remain a favorite amongst the marketers. Today the smartphones have made the life of a consumer easy. At a click away be it ordering food online or deciding upon a wedding menu, all done with a tap.
Importance of Mobile Advertising
Over the years, mobile advertising is going to outdo all the other forms of advertising. It is cost-effective and can be addressed to mass. This helps in reaching the target audience. Generation of customer database can be done quickly. It certainly brings in the personal touch to the new era of advertising.
No matter which part of the globe your customer may be, reaching them doesn’t remain a barrier anymore.
This is why; marketers are taking a keen interest in building up a marketing strategy for mobile advertising segments. It gives a high ROI. With professional help from webmasters, well-drafted mobile marketing can be obtained.
The trends
Take the Smartphones Seriously
Digital life is surviving on smartphones these days. Come what may users are busy surfing the internet and social media. This is the right way to tap the mobile advertising world. Be it on Facebook, Instagram, or Quora; the users are on the look for something exciting. With the help of content marketing, tapping the right segment of customers can be achieved.
Going the Location-Based Advertising
The smart way is to tap the local market. With in-store implementation, the customers find it intriguing and comfortable in doing so for a shopping experience.
The App Saga
It is imperative that when it comes to the app, the foremost thing comes to mind is the downloading and the space that will occupy on the phones. Well, gone are the days of downloading an app, it works like streaming, and no downloading is needed.
Engage the Consumer
Your advertising should be of top-notch quality to deliver the right angle. Remember today’s generation of consumers is smart. They cannot accept any fluff. Therefore advertising should be of that caliber which will give ‘dwell time’ for the website as well.
Media Ad before YouTube streaming
Your advertising must be crisp so that within 5 seconds of skip button, you should be able to put across your say. Viewers do not have the patience to watch a 30-second advertisement anymore. They wait for the skip button to tap. Thus, you got to be quick and draft your ad intelligently.
Native Ads
These come in the form of the content wall, app wall, news feed, content stream, where you are indirectly putting the ad.
Mobile Gaming
Much can be done if out-of-the-box content is thought upon. Ford’s lead generation campaign was hit where football had to be played on the full-screen mobile on clicking on the brand’s banner. It served the purpose of advertising and what a success.
